Dream Villa, Convertible, Luxury fashion – These are the stocks Barbie and Ken would invest in.
In 1959, Barbie made her first appearance in children’s rooms. And even 64 years later, the hype surrounding the world’s most famous and best-selling doll remains unbroken. While the “fashion doll” with the fashion style “Barbiecore” is currently shaking up the fashion world and turning street style into a vibrant pink, fans and critics eagerly await the premiere of the first Barbie movie. Barbie embodies the American dream and is therefore an inspiration to generations. She consistently captures the spirit of the times and thinks ahead to the future. As a result, the social trading platform eToro has analyzed which stocks Barbie and Ken would invest in.
With the advent of digitization at the turn of the millennium, Barbie lost some of her appeal, and sales declined. Manufacturer Mattel reacted by emphasizing aspects such as her role model function, gender equality, and diversity. Today, Barbie represents strong women, self-confidence, inclusion, and new career paths. The image makeover brought Barbie the attention she deserved once again. Thus, the world eagerly awaits how Margot Robbie and Ryan Gosling will embody the dream couple Barbie and Ken on the big screen starting from July 20, 2023. The movie will feature many elements known from the Barbie toy world, and that is likely to be reflected in the toy couple’s portfolio.
Naturally, Barbie and Ken would first invest in shares of Mattel (MAT), as without the US toy company, they would never have come into existence.
Real Estate
Barbie and Ken have long invested in their own property. The “Barbie Dreamhouse” is an integral part of many Barbie play worlds and an iconic addition to the pink lifestyle. Of course, a spacious property is needed for beauty sleep, so the luxuriously appointed dollhouse has multiple floors with bedrooms, living rooms, bathrooms, kitchens, dressing rooms, and a pool area. Therefore, the couple’s portfolio also includes shares of the construction company Hochtief (HOT.DE), the real estate company REA Group (REA.ASX), or development property group, Mirvac (MGR.ASX). The dream villa is equipped with interactive features such as elevators, light, and sound effects, indicating Barbie and Ken’s fondness for smart homes and interactive house control. Stocks of energy companies, Origin (ORG.ASX) and PHILIPS (PHIA.NV) would complement this theme.
Mobility
Barbie and Ken have an extensive fleet in their children’s room: they ride bicycles, scooters, or travel in their Barbie Pink Convertible. The Dream Car is a sleek pink sports car with an open roof that is controlled by remote control. The dream couple is modern and has long been advocates of electric cars. Therefore, alongside Tesla (TSLA), they would likely include Pilbara (PLB.ASX) and the Chinese automobile manufacturer BYD (01211.HK) in their portfolio.
Fashion
What would Barbie be without her clothes? The probably best-known clothes rack in the children’s room has a huge repertoire of fashion items, and Barbie is always perfectly styled for every occasion. Designer fashion suits her as well as robust styles for outdoor adventures in the sandbox. Barbie is always up to date and would achieve enormous reach as an influencer with her OOTD. Equally important in the Barbiecore style are accessories such as jewelry, watches, necklaces, and rings. Therefore, the portfolio also includes industry giants like Hennes & Mauritz (HM-B.ST), Christian Dior (CDI.PA), Hermès (RMS.PA), and Zalando (ZAL.DE).
Sports
Barbie and Ken represent a healthy and active lifestyle, which will also be reflected in Margot Robbie’s and Ryan Gosling’s portrayal on the big screen. Despite Mattel countering the obsession with slimness that has long been associated with their doll, there is nothing wrong with a healthy everyday life with plenty of movement and workouts. Stocks of Nike (NKE), Peloton (PTON), and Adidas (ADS.DE) would be fitting for this theme.
Travel
Barbie connects cultures and travels around the world. When she is not staying in children’s rooms, she opts for sustainable travel options to minimize her ecological footprint while wearing her pumps. She cruises the oceans with her Barbie boat or sometimes catches a flight with Qantas (QAN.ASX) via Flight Centre (FLT.ASX). She likes to book accommodation through Airbnb (ABNB), Booking.com (BKNG), or Marriott (MAR).
Gadgets
Barbie is always up to date and, together with Ken, has all the trendy technical devices and gadgets from JB Hi-Fi (JBH.ASX). They fill the timeline of their social media channels and shop online. Their portfolio reflects this with stocks of Apple (AAPL), Netflix (NFLX), and Alphabet (GOOG).
And because the release of the Barbie movie is expected to significantly boost the stock of the film company Warner Bros, their shares (WBD) are also included in Barbie’s and Ken’s portfolio.
Mark July 20th on your calendar for the pink Barbie movie. It’s going to be fantastic!
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