Founder-led, multi-disciplinary leadership team

Led by the company’s original founders, eToro’s management team brings together years of experience in a diverse range of disciplines.

Yoni Assia

FOUNDER & CHIEF EXECUTIVE OFFICER
Since his youth,Yoni has had a passion for finance and computers. In 2007, he integrated the two and founded eToro, which has become the world’s leading social trading network. Yoni’s vision has been to open up the financial markets for all, and his leadership has been recognised by Financial News which listed him in its prestigious Fintech 40; by City A.M. as a Fintech 100 top influencer and as part of Fortune Magazine’s 40 under 40 leaders. He is currently a member of the YPO and holds an MSc and BSc in Computer Science.

Ronen Assia

FOUNDER & EXECUTIVE DIRECTOR
For more than 20 years, Ronen has been merging technology and design to create products that perform across multiple platforms. Prior to co-founding eToro, Ronen designed medical devices, household appliances, and desktop and web applications. He holds a BA in Industrial Design from Bezalel Academy of Arts and Design, and an MA in Product Design from the Royal College of Art in London.

Dr. Hedva Ber

GLOBAL CHIEF OPERATIONS OFFICER & DEPUTY CEO
Hedva brings more than 25 years of experience across the banking and finance industry to eToro. She previously served in senior banking positions including as Israel’s Supervisor of Banks, Chief Risk Officer for Bank Leumi and also represented the State of Israel on the Board of Directors of the European Bank for Reconstruction and Development (EBRD). Hedva received her PhD in Economics from the Hebrew University in Jerusalem.
*Photo Credit: Ronen Fadida

Avi Sela

CHIEF OPERATIONS OFFICER — REGULATION
Avi has been with eToro since its inception in 2007 and is currently in charge of legal affairs, compliance, back office, operation risk management and payment operations. He holds an MBA and LL.B degrees from leading universities.

Tuval Chomut

CHIEF SOLUTIONS OFFICER
Having joined eToro in 2019, Tuval is responsible for overseeing product, technology, and business solutions at eToro. He is a UCLA graduate and an executive with diverse global experience in leading successful software companies such as ITG (which he co-founded), Clicktale and more.

Nir Szmulewicz

Chief Marketing Officer
Nir joined eToro in 2011. He heads the Marketing Department, which includes the SEM, Social, Media, Community, Retention, Partners and Growth teams. Nir has been in the Business Intelligence and Marketing fields for many years in various business verticals. Nir holds an MBA and MSc in Stochastic Operational Research.

Jonathan Dayan

Chief Revenue Officer
Jonathan has been with eToro since its inception in 2007 and currently manages trading operations, pricing, liquidity, and dealing teams at eToro. He holds a BA and LLB (Bachelor of Law & Business Management) and an MBA in Financial Engineering.

Tal Ben-Simon

Chief Product Officer
Before joining eToro in 2009, Tal was a successful entrepreneur. He served as the Founder & CEO of a start-up company which raised funds from two VCs and launched its product. Tal holds a BA in Business Administration.

Etay Cohen

Chief Customer Officer
Etay joined eToro in 2016 and is responsible for our Customer Success teams across the globe. Prior to that, Etay was the CEO of a call centre business of a leading telecom company, where he oversaw more than 1,500 people. Etay holds a BSc in Economics and Management.

Miri Kedem

Chief People Officer
Miri joined eToro in 2009. She leads the Human Resources Department in all aspects including talent acquisition, training and development, performance management, compensation programs, succession planning, employee relations and welfare. Prior to joining eToro, she worked in HR for several leading companies including: Fraud Sciences (acquired by PayPal), Wiseband Communication, Optibase LTD, and Mercury Interactive (acquired by HP). Miri holds a BA & LLB (Bachelor of Law).

Meron Shani

Chief Financial Officer
Meron brings with him 20 years of finance executive experience with an extensive background in leading the finances of international groups, including strategic planning, M&A activities and growth initiatives. Before joining eToro in 2019, Meron served in senior roles at The Stars Group (TSG), the last one as Finance Director. Prior to that, Meron served in senior roles at 888 Holdings Plc., including as Finance Director. Meron was part of the senior team which led both groups to transform from private to public. Prior to that, Meron served as Senior Associate at PWC Israel. Meron holds a BA in Accounting and Business, and a Master’s of Law degree (LLM).

Debbie Kahal

Chief Legal Officer
Debbie joined eToro in 2011. Prior to that, she served as a Partner in the Corporate and Securities Group in “Meitar, Liquornik, Leshem, and Geva Tal”. She represented corporations and individuals in a wide range of international and domestic corporate and commercial transactions, including mergers and acquisitions, venture capital investments and more.

Israel Kalush

Executive VP - Technology
Israel joined eToro in 2014 and brings more than 20 years of experience in entrepreneurship, innovation, building award-winning products and growing revenues.He leads the Engineering Department including R&D, Technical Operations and Security. Most recently, he was the CEO of Dell Software Israel operations. Israel holds a BA in Computer Science & Economics.

Doron Rosenblum

Executive VP - Business Solutions
Doron is responsible for several of eToro’s cutting-edge products and services, including eToro’s payments strategy, services and partnerships, the eToro Money neobanking program and crypto programs and services. Doron joined eToro in 2018 and brings with him 30 years of experience across multidisciplinary IT programs and operations, including product, regulation and business development. Doron holds a BA in Economics (with Honors) from Tel Aviv University.

Elad Lavi

Executive VP - Corporate Development & Strategy
Before joining eToro in 2015, Elad worked at KPMG as a financial consultant for leading global companies and in the Banking, Finance & Derivatives Department of a top law firm. Elad holds a Masters of Law (LLM) degree as well as a BA in Business and Accounting (cum laude).

Robert Francis

Managing Director, Australia Region
Before Robert joined eToro in June, 2017, he worked for 13 years in retail currency trading and CFD markets. Robert also worked for Australia’s leading online stock broker, Commonwealth Securities, where he ran the Exchange Traded Options desk as well as the International Trading Desk. He has also worked for leading companies in the financial market, such as TD Waterhouse, Astley and Pearce, and Exco International. Robert holds a Bachelor of Business from Curtin University in Australia.

Dan Moczulski

Managing Director, eToro UK
Dan joined eToro in 2021, and previously held numerous leadership roles in the online investment space with strong experience in growing financial businesses. Most recently, he was CEO of Star Financial Systems, which he joined in 2014 and where he presided over the sale of the business to Australia’s AxiCorp. He spent a decade working for online trading business IG Group, with responsibility for growing both retail and institutional business internationally. He has also held Director-level roles with London Capital Group, City Index Group, and the Microsoft-backed startup Zignals. Dan holds a Bachelor of Economics from Liverpool University.

Andrew McCormick

Head of eToro US
Andrew McCormick is the Head of eToro US, where users can trade equities, cryptoassets and options. Prior to eToro, Andrew worked at leading investment firms including E*TRADE and Morgan Stanley. With his experience in traditional finance, Andrew brings his passion for promoting the transformative power of capital markets to the disruptive world of fintech. Even while in traditional finance, Andrew started doing work in the innovative cryptocurrency space in 2017. He holds a BA from The University of Virginia, a JD from George Mason University School of Law, Virginia, and New York Bar licenses, and the Series 7 and 63 securities licenses.

Santo Politi

Board Member
Santo is a cofounder and General Partner at Spark Capital. He led Spark Capital’s investments in Adap.TV (AOL), Admeld (Google), CT-100/CNET (CBS), IPWireless (General Dynamics), KickApps (KIT Digital), Lexity (Yahoo), Oculus (Facebook) and OneRiot (Walmart). Santo holds an MBA in Finance from The Wharton School of the University of Pennsylvania, and an MSc in Electrical Engineering from the New Jersey Institute of Technology (NJIT).

Avner Stepak

Board Member
Avner Stepak is one of the major shareholders and ex-CEO of Meitav Dash. Avner serves as Vice-Chairman of the company and is in charge of corporate strategy and business development, and holds an MBA from a leading university. In addition, Avner is an active social entrepreneur advocating for people with disabilities.

Eddy Shalev

Board Member
Founder & Managing Partner, Genesis Partners. For nearly two decades, Eddy has focused on private-equity investments in the high-tech sector, and has played a key role in several high-profile success stories. Eddy began his career with IBM, where he served as a Large Systems Expert and Account Executive and as a Large Accounts Strategic Planner for IBM UK. Eddy holds an MSc in Information Systems and a BA in Statistics.

J.Christopher Giancarlo

Senior Advisor
J. Christopher Giancarlo served as 13th Chairman of the United States Commodity Futures Trading Commission. Giancarlo also served as a member of the US Financial Stability Oversight Committee, the President’s Working Group on Financial Markets, and the Executive Board of the International Organization of Securities Commissions. Giancarlo is Senior Counsel to the international law firm, Willkie Farr & Gallagher. He is also the co-founder of the Digital Dollar Project, a not for profit initiative to advance exploration of a US Central Bank Digital Currency. Giancarlo received his J.D. from Vanderbilt University School of Law and a B.A. Phi Beta Kappa from Skidmore College.

Prof. Shmuel Hauser

Senior Advisor
Prof. Shmuel Hauser is a business leader with over 25 years of managerial, advisory, and academic experience. From 2011 until 2018, Prof. Hauser served as the Chairman of the Israel Securities Authority. Prof. Hauser has also served as Co-Chairman of the Israel Accounting Standards Board (IASB) and as a member of the advisory and licensing committees to the Banks Supervisor of the Bank of Israel. In addition, he has served as a member of the Advisory Committee to the Israel Capital Market, Insurance and Savings Authority. Prof. Hauser serves as a Senior Vice President of the ONO Academic College and Full Professor of Finance at Ben-Gurion University of the Negev, specializing in corporate governance, financial markets regulation, corporate finance and derivatives.

Inès de Dinechin

SPECIAL ADVISER
Inès de Dinechin has over 30 years’ experience in the European financial sector. She brings with her extensive experience of both financial markets and regulatory affairs, having served as CEO and Chair of Lyxor Asset Management as well as CEO of Aviva Investors France. Her significant non-executive board experience comprises serving on boards and advisory boards of a number of regulated and unregulated companies, including a role as Vice Chairwoman of the French Asset Management Association, where she also led its Committee on Financial Education. Recognised for her outstanding contributions to environmental and social governance (ESG) and sustainable investing, Inès was awarded European Sustainable CEO of the Year in 2019 by news agency AGEFI. She also appeared several times in the FN100 list of the Most Influential Women in Finance.

Local Team

George Naddaf

Managing Director, Business and Development, GCC & MENA

George Naddaf serves as the Managing Director for Business & Development for eToro in the GCC and MENA. At eToro Middle East, George’s primary responsibility span overseeing the entire customer experience and leading business development efforts. Before his journey with eToro, George was a Futures Trader through the ICE Exchange between 2010 and 2012, where he specialized in energy futures like Brent, WTI, and Gasoil. In 2013, he joined eToro as an investment analyst. Passionate about knowledge building, George empowered his customers with insights into trading strategies, macroeconomics, fundamental analysis, trading psychology, behavioural analysis, and money management. He holds a Master's degree in Economics and a Bachelor's degree in Economics & Business, underpinning his comprehensive understanding of financial markets.

Jason Hughes

Senior Executive Officer, eToro Middle East
Jason Hughes is an accomplished professional with nearly two decades of experience in margin derivatives and electronic brokerage. Currently, as the Senior Executive Officer and Director for eToro Middle East Limited, he oversees the UAE operations and led the establishment of eToro operations in the Middle East. Previous to joining eToro, he held various positions at IG Group both in London and Singapore in roles like execution broking, sales trading and business development. In 2013 he moved to CMC Markets and as Managing Director of their Singapore Operations, oversaw a transformation of the business locally. Jason moved to the UAE with ADS Securities in 2017, managing global client-facing teams and driving revenue across multiple continents. In 2020, he joined Exinity and spearheaded the setup of a new entity in the ADGM. Jason's academic credentials include a BSc (Hons) in Biochemistry from the University of Manchester, complemented by certifications in securities and financial derivatives.

Mohamed Bassuony

Client Relationship Manager
MSc in Finance and BSc in Business & Economics, with a CFA Level I candidacy. 5+ years of experience in financial markets, more than three years in the banking industry, and over five years in business development. Mohamed demonstrates strong interpersonal and analytical skills, with a focus on simplifying investment processes for beginners and experts in the field.

Mohamed Elkhashab

Client Relationship Manager
Holding A Degree in Business, CISI & MBA Candidate. CRM with over 10 years of experience in banking and business development across the MENA region. I am dedicated to delivering high-quality financial solutions tailored to client needs while fostering long-term relationships.

Regional Team

Ilaria Pattareeya Luca

Global PR & Communications Manager
Ilaria drives eToro’s public relations and communications strategy in the UAE, playing a key role in building trust, fostering growth in the region, and managing relationships with key stakeholders and local institutions, including the Dubai Financial Market. In addition to her work in the UAE, she oversees broader global strategic initiatives, including investor relations. Recognized by PR Week as one of the 30 most influential PR professionals under 30 and listed as a 'Future CMO' by Provoke Media in 2024, she champions gender diversity and mentors young professionals in finance. She earned her BA in Journalism from the University of the Arts London.

Mike Khoury

Social Media Manager
Mike is a seasoned social media strategist with over 6 years of experience driving brand awareness and engagement for eToro in the Arabic region. With a deep understanding of the local market and a passion for digital storytelling, Mike is a creative thinker and data-driven analyst who leverages the latest social media trends and insights to develop engaging content. His expertise lies in crafting innovative content, managing social media campaigns, and analyzing data to optimize performance.

Shiran Herzberg

Director of global Media Partnerships and Head of Marketing, UAE
Shiran Herzberg is the Head of Marketing for the UAE at eToro, driving growth and brand recognition across the GCC. With over 13 years at eToro, Shiran leads innovative strategies, fosters impactful partnerships, and tailors campaigns to resonate with diverse audiences. Combining deep market insights with creativity, he plays a key role in eToro’s success in the region. Shiran holds a degree in Finance and Marketing.

Ihab Khader

Team Leader Arabic region
Ihab holds a degree in Finance with over nine years of experience at eToro, leads the Customer-Facing department and oversees a team of 9 skilled account managers from the Arabic region . He is widely recognized by clients for his deep market expertise and unwavering commitment to fostering strong client relationships. Ihab consistently work to deliver exceptional financial services tailored to meet diverse client needs. His visionary leadership and dedication have set new benchmarks of excellence, driving growth and success throughout the region.