Wednesday 24 July 2024: Trading and investing platform eToro has today announced its first-ever advertising campaign produced almost entirely with AI. The campaign will be aired during all 16 days of live coverage of the Paris 2024 Olympic Games on Eurosport, and will be streamed on discovery+ and Max – in 45 markets and 19 languages.
The AI-produced campaign showcases the power and breadth of eToro’s social investing platform, which enables users across the world to trade traditional and innovative assets, share opinions, track others’ performance and learn about capital markets.
eToro CMO Nir Smulewicz said: “This campaign showcases how eToro has enabled investors across the world to access global markets, connect with one another and access the tools they need to grow their knowledge and wealth.”
“eToro has always leveraged emerging technologies to drive innovation for our users and our approach to AI is no different – with AI already being deployed across multiple areas of the business including marketing and customer service. AI has huge potential but we are very much at the beginning of this journey. I’m incredibly proud of the team for the passion and enthusiasm with which they have embraced this project and look forward to trialing further AI initiatives across eToro.”
eToro became the first major brand to utilise Lightricks’ recently launched AI-powered video editing and storyboard tool LTX Studio in order to produce an international advertising campaign. The initial visuals, stills and motion for the campaign were created using LTX Studio’s AI technology, which replaced the need for actual “live” filming on location. Custom audio and voice were later added from external sources to produce the final product.
Lightricks CEO and co-founder Zeev Farbman said: ”We’re excited to collaborate with eToro on this groundbreaking campaign–the first major advertising initiative powered by LTX Studio. Our AI-driven platform streamlines the creative process, empowering professionals to accelerate ideation, simplify pre-production, and generate compelling final content with true efficiency.”
eToro is a major sponsor of sports teams and events around the world, previously producing a NFL Superbowl LVI halftime show commercial and sponsors teams across many of the world’s leading sports leagues, including the English Premier League, German Bundesliga, UK Premiership Rugby, Spanish Liga ACB, and Rugby Australia.
ENDS
Notes to editors:
About eToro
eToro is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have over 35 million registered users from more than 100 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we’ve created a collaborative investment community designed to provide you with the tools you need to grow your knowledge and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centre here for our latest news.
About Lightricks
Lightricks is a pioneer in innovative technology that bridges the gap between imagination and creation. As an AI-first company, with a mission to build an innovative photo and video creation platform, we enable content creators and brands to produce engaging, top-performing content. Our state-of-the-art technology is focused on photo and video processing and is based on both groundbreaking computational graphic research and generative AI features. Lightricks’ suite of content creation apps has more than 730 million downloads worldwide.
Disclaimers:
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
eToro is authorised and regulated by the Financial Conduct Authority in the UK, in Cyprus by the Cyprus Securities and Exchange Commission, by the Australian Securities and Investments Commission in Australia and licensed by the Financial Services Authority in the Seychelles.
This communication is for information and education purposes only and should not be taken as investment advice, a personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments. This material has been prepared without taking into account any particular recipient’s investment objectives or financial situation, and has not been prepared in accordance with the legal and regulatory requirements to promote independent research. Any references to past or future performance of a financial instrument, index or a packaged investment product are not, and should not be taken as, a reliable indicator of future results. eToro makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication.
Regulation and License numbers
UK
eToro (UK) Ltd, is authorised and regulated by the Financial Conduct Authority (“FCA”). Firm Reference Number: 583263. Registered in England under Company No. 07973792
Europe
eToro (Europe) Ltd, is authorised and regulated by the Cyprus Securities Exchange Commission (CySEC) under licence number 109/10. Registered in Cyprus under Company No. HE 200585.
Australia
eToro AUS Capital Limited(“eToro Australia”) is regulated by the Australian Securities & Investments Commission (“ASIC”) for the provision of financial services and products. Australian Financial Services Licence number: 491139.
Seychelles
eToro (Seychelles) Ltd. is licenced by the Financial Services Authority Seychelles (“FSAS”) to provide broker-dealer services under the Securities Act 2007 License number: SD076