Acquisition will enable options trading for world’s leading social investing platform
17 August 2022 – eToro Group (“eToro”), the multi-asset social investment network, today announced that it has signed a definitive agreement to acquire Gatsby, an options trading platform tailored to a new generation of investors.
“We’ve seen a seismic shift in the balance of power away from traditional finance institutions towards the retail investor. The internet has democratized financial information and a sea change has taken place, empowering more everyday investors – particularly Gen Z and Millennials – to trade and invest. These retail investors are looking for opportunities to generate returns in today’s bear market.” said Yoni Assia, eToro CEO and Co-Founder.
“Against this backdrop, we are incredibly excited to welcome the Gatsby team to the eToro family. We have a shared mission of empowering investors through simple, transparent investing tools. Scaling our US business is a strategic focus for eToro and through Gatsby we can provide US users with access to a safe and simple way to trade options, which we know are particularly attractive in challenging markets.”
Gatsby is a commission-free options and stock trading app focused on a younger demographic. It was created by Co-CEOs and Co-founders Jeff Myers and Ryan Belanger-Saleh in 2018 and the team that will become part of eToro includes Davis Gaynes (President and Co-founder), Peter Quinn (Chief Operating Officer and Co-founder), Jeffrey Kleiss (Chief Technology Officer), Matt Morris (Head of Product), and other talented individuals.
“We came up with the idea of Gatsby while we were in London. We were convinced there was an opportunity for us to demystify markets and provide an options platform focused on the needs of a new generation of US traders. We’ve always been huge fans of the social aspects of eToro. They’ve really been the pioneers of social investing and we’ve always thought of them as the cool older sibling we’d love to hang with!,” said Ryan Belanger-Saleh, Gatsby Co-CEO. “In terms of product and culture, it’s a great fit and we’re really excited about the next chapter in our shared future.”
This acquisition is a key step in the ongoing diversification of eToro’s offering to US users, which is currently focused on crypto and stocks. Gatsby’s integration will support eToro’s goal of providing multi-asset investment tools to US users as it continues to grow its social investing network through education, innovation and enabling simple access to the assets and tools people want.
-ENDS-
eToro’s acquisition of Gatsby is subject to customary closing conditions, including regulatory approvals.
About eToro
eToro is a social investment network that empowers people to grow their knowledge and wealth as part of a global community of successful investors. eToro was founded in 2007 with the vision of opening up the global markets so that everyone can trade and invest in a simple and transparent way. Today, eToro is a global community of more than 28 million registered users who share their investment strategies; and anyone can follow the approaches of those who have been the most successful. Due to the simplicity of the platform users can easily buy, hold and sell assets, monitor their portfolio in real time, and transact whenever they want.
US disclaimer:
Securities trading is offered to customers by eToro USA Securities Inc (“eToro”), a broker dealer registered with the Securities and Exchange Commission (SEC). Investments are subject to market risk, including the possible loss of principal. Crypto Trading is offered via eToro USA LLC.
UK/EU/AUS disclaimer:
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. For more information on where eToro is regulated click here.
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