The portrayal of finance on screen is often dominated by images of the “alphas”—driven, risk-taking figures who control the narrative. But could these representations be having a real-world impact on the persistent gender investment gap? A new study explores this connection, delving into how men and women are depicted in finance films and television series from 2009 to 2024.
This research analyses these on-screen portrayals, investigating whether they perpetuate harmful stereotypes that discourage women from engaging with finance and investing. The findings raise important questions about the influence of media and its potential contribution to this financial disparity. A key element of this is the lack of prominent female role models in these portrayals, which can lead women to feel that they do not belong in the world of finance.
Here are a few key insights from the report:
- Representation in Leading Roles: The study reveals a significant difference in how often men and women are cast in leading finance roles.
- Portrayal of Risk and Decision-Making: The research examines how risk-taking and financial decision-making are attributed to male and female characters.
- Depiction of Workplace Dynamics: The report analyses how workplace interactions and dynamics, particularly concerning gender, are depicted in these media portrayals.
Why is analysis into women’s roles in finance on screen crucial?
Film and TV has a powerful influence on shaping societal perceptions. These on-screen portrayals can perpetuate stereotypes that may influence women’s engagement with finance and investing, with potential consequences for their financial well-being. The lack of visible female role models can further exacerbate this issue, as women may not see themselves reflected in the industry. The report underscores the importance of understanding these representations and their possible real-world effects.
This report examines how these prevalent narratives could be influencing and affecting women’s relationship with finance, contributing to the gender investment gap. It’s a valuable resource for those interested in gender equality, finance, and the powerful impact of media.
Read the full report below to learn more.
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