Sports bring people together: players within a team, teams within a league, and fans with their friends and families who gather to show their support and be a part of the magic. The feeling of community, camaraderie, belonging — that we are a part of something greater than just ourselves as individuals — is powerfully tangible at sporting events.
It is this intuitive knowledge that “together we are a greater force” which drives eToro as the world’s leading social investing platform to create this space for our own community, of which you are a part (and if you aren’t yet… join us!).
Social investing is a team sport
eToro is no stranger to engaging sports fans worldwide, sharing with them our message that — just like in sports — being part of a greater whole benefits everyone involved, and is certainly much more fun! We already have years of experience partnering with top sporting leagues, teams and professionals — from football to tennis to racing car driving — from a variety of countries and the response from the fans has been phenomenal.
Which made it only natural for eToro to “tackle” the very pinnacle of sports advertising: a commercial during the single most important annual event for American football. You know the one we mean…
A super ad for a super event
By the time you read this, we’ll already know if it was Los Angeles or Cincinnati which won the 2022 pro football championship game. We will have also introduced a new generation of American football fans to the power of social investing — with eToro’s 30-second prime-time national commercial spot!
So, how do you successfully convey the power of a community of millions of users coming together to help each other invest, share ideas, strategies and beyond?
Discover the power of social investing
“We were trying to visualise exactly how 25 million people look together when they join forces in order to answer a question,” said Shay Chikotay, eToro’s Head of Creative, about the ad’s conceptual process. The creative team was inspired by nature, particularly, as Piotr Karwas, the Visual Effects Supervisor noted, by how flocks of birds fly and schools of fish move.
“We call it a murmuration,” said Ben Hansford, director of the commercial.”You have every type of person, from every walk of life, [yet] at the same time they’re all working together. There’s this really communal experience going on and it’s happening during one of our nation’s biggest communal experiences.”
Watch the behind-the-scenes clip:
A milestone moment
In keeping with our vision of empowering a global community of investors, participating as an advertising sponsor in the most-watched sporting event in the US is, we hope, an opportunity to introduce eToro to more people than ever. We are proud of what our eToro community has become, and as Nir Szmulewicz, eToro’s Chief Marketing Officer aptly put it: “Not many companies outside the US achieve this milestone.”
Thank you for being a part of it!
In case you missed it, here’s the ad:
Your capital is at risk.