Stitch Fix, Inc. is an online personal styling service that sells apparel, shoes, and accessories online within the United States. The company offers a range of products under the Stich Fix brand for women, men, and children, including denim, blouses, dresses, skirts, shoes, jewellery, and handbags. Incorporated in 2011, the company has its headquarters in San Francisco, California.
Formerly known as Rack Habit Inc., the company changed its name to Stitch Fix, Inc. in October 2011. Stitch Fix makes use of a customer-provided style profile, alongside data algorithms and human judgment to curate a personalised collection of 10 items for customer review. Items are selected based on the client's unique tastes, budget, and lifestyle. Prior to shipping any items to the client, the client reviews the collection and selects those items they wish to receive for evaluation.
As a publicly traded company, Stitch Fix, Inc. is listed on the NASDAQ under the ticker SFIX. In November 2021, Stitch Fix announced the launch of Mohnton Made, a line of modern essentials designed to be more sustainable and size inclusive. Items are knit, cut, and sewn in the United States.
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