Prog Holdings, Inc. is a holding company that specialises in financial products for customers with limited credit options. Its headquarters are located in Salt Lake City, Utah, with a customer base in the US. Its products are sold via over 30,000 partner locations, in 46 states and in the District of Columbia. The company was previously named Aaron’s Holdings Company, Inc.
The company has three subsidiaries – Progressive Leasing, Vive Financial, and Four Technologies. Progressive Leasing creates lease-purchase solutions that retailers can offer to credit-challenged customers. Its products are targeted at consumers who wish to buy furniture, appliances, and other high-ticket items but cannot pay in full immediately and are not eligible for conventional lending products. Vive Financial provides financial products to retail partners that service below-prime consumers. Four Technologies is the most recent arm of the company, having been established in 2018 to deliver a Buy Now Pay Later offering for consumers to access via retailers. Customers can spread the cost of purchases across four interest-free payments.
Prog Holdings, Inc. has over 12,100 employees as of November 2021. The company trades on the NYSE using the ticker PRG.
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