Sports bring people together: players within a team, teams within a league, and fans with their friends and families. The feeling of community, comradery, belonging — that we are a part of something greater than just ourselves as individuals — is powerfully tangible at sporting events.
It’s this intuitive knowledge that “together we are a greater force” which drives eToro. As the world’s leading social investing platform, we’re creating a space for our own community, which you’re an essential part of (and if you aren’t, yet… join us!).
Social investing is a team sport
eToro is no stranger to engaging sports fans worldwide and sharing our message that — just like in sports — being part of a greater whole benefits everyone involved. Plus, it’s more fun! We already have years of experience partnering with top sporting leagues, teams, and professionals — from football to tennis to racecar driving — from a variety of countries, and the response from the fans has been phenomenal.
This made it only natural for eToro to “tackle” the very pinnacle of sports advertising: a commercial during the single most important yearly event for American football. You know the one we mean…
A super ad for a super event
By the time you read this, we’ll already know if it was Los Angeles or Cincinnati who won the 2022 pro football championship game. We’ll have also introduced a new generation of American football fans to the power of social investing — with eToro’s 30-second prime-time national commercial spot!
So, how do you successfully convey the power of a community? Of millions of users coming together to help each other trade stocks, crypto, and more?
Discover the power of social investing
“We were trying to visualize exactly how 25 million people look together when they join forces in order to answer a question,” said Shay Chikotay, eToro’s Head of Creative, about the ad’s conceptual process. The creative team, as Visual Effect Supervisor Piotr Karwas noted, was inspired by nature; particularly, by how flocks of birds fly and schools of fish move.
“We call it a murmuration,” said Ben Hansford, director of the commercial.”You have every type of person, from every walk of life, [yet] at the same time, they’re all working together. There’s this really communal experience going on, and it’s happening during one of our nation’s biggest communal experiences.”
Watch the behind-the-scenes clip:
A double milestone moment
In keeping with our vision of empowering a global community of investors, participating as an advertising sponsor in the most-watched sporting event in the US is, we hope, an opportunity to introduce eToro to more people than ever. We’ve set ourselves the goal of broadening our international community to be as inclusive and unbounded as possible, and we’re just starting to expand our planned offerings here in the US.
On that note, we are also excited to mark the addition of stock investing to the platform! A more diversified offering, with an all-in-one, easy-to-manage portfolio, is one of the best ways we can help serve more of our investors’ needs. Here’s to more choices, more opportunities, and many more milestones to come!
In case you missed it, here’s the ad:
Securities trading is offered via eToro USA Securities, Inc., a broker dealer registered with the SEC. Member of FINRA and SIPC. Crypto Trading is offered via eToro USA LLC. eToro USA LLC (NMLS ID: 1769299 ), not a registered broker-dealer or FINRA member. Cryptocurrency holdings are not FDIC or SIPC insured. All securities trading is speculative in nature and involves substantial risk of loss. Past performance is not necessarily indicative of future results. Customers are advised to fully understand all risks associated with any kind of trading or investing ahead of engaging in such activities.
© 2022 eToro USA LLC.