Building Your Portfolio  •  Lesson 3 of 8
How to buy, sell, and store crypto on eToro
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How to buy, sell, and store crypto on eToro

You can invest in crypto on eToro in just a few simple steps.

All you need to do is sign up, verify your account and make a deposit. From there, you’ll be able to easily buy or sell popular cryptocurrencies.

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Investing in cryptocurrency can be both rewarding and risky. It’s important to thoroughly research and understand the market dynamics and your risk tolerance before investing. 


Investing in cryptocurrency is a hot topic. As an emerging asset class, cryptocurrency offers both an investment opportunity and the potential to transform our lives in various ways.

But what exactly is cryptocurrency, and how does it work? 

By the end of this lesson, you’ll get a better understanding of the ins and outs of crypto and how to navigate the exciting — yet often volatile — world of digital assets. So, buckle up and get ready to explore the potential of cryptocurrency as an investment vehicle. Let’s dive right in!

What to know about crypto and how it can fit into your portfolio 

Cryptocurrencies and other cryptoassets are famous for their wild price swings, and they don’t always move in the direction you want. But this volatility has actually benefited some investors, making it an asset class you shouldn’t overlook.

Tip: Cryptocurrency operates independently of governments and central banks. It’s anonymous and decentralized, which makes it an alternative to traditional currencies like the dollar or euro.

What is cryptocurrency?

Cryptocurrency is a type of digital currency that uses cryptography for secure financial transactions and operates independently of central banks. 

Cryptocurrency is decentralized, meaning it’s not controlled by any government or financial institution. Instead, cryptocurrencies rely on a technology called a blockchain, a distributed ledger that records all transactions across a network of computers. 

Cryptocurrencies offer a range of benefits, including fast and borderless transactions, lower fees compared to traditional banking systems, and increased financial privacy.

One of the most well-known cryptocurrencies is Bitcoin, which was introduced in 2009. However, there are now thousands of different cryptocurrencies available, each with its own unique features and purposes. 

Some are designed for peer-to-peer transactions, while others focus on smart contracts, decentralized applications, or even providing stability through pegging to real-world assets. 

Though cryptocurrency is technically a currency, it’s also a digital asset, which means you can invest in crypto like you would with other asset classes, like stocks and bonds. That’s why you’ll commonly hear cryptocurrency be referred to as a “cryptoasset”. 

Although most often used to describe cryptocurrencies, the term “cryptoasset” can also be used to refer to non-fungible tokens (NFTs), utility tokens, stablecoins and more.

Tip: As an investor, it’s crucial to keep in mind that the value of cryptoassets follows the basic principles of any market: supply and demand. Understanding these fundamental price drivers is key to navigating the world of crypto investments.

Types of cryptocurrencies

Cryptocurrencies come in various types, each with its own characteristics and purpose. The most well-known type is Bitcoin, which was the first cryptocurrency to be introduced and remains the largest by market capitalization. 

Bitcoin aims to be a decentralized digital currency that can be used for peer-to-peer transactions and as a store of value.

Other types of cryptocurrencies include altcoins, which are alternative coins to Bitcoin. These include Ethereum, Ripple, Litecoin, and many more. Altcoins often offer different features and functionalities, like smart contract capabilities or faster transaction speeds.

Another category is stablecoins, which are cryptocurrencies designed to minimize price volatility by being pegged to a stable asset like a fiat currency or a commodity. Stablecoins provide stability, and many investors use them as a hedge against market volatility.

Why invest in cryptocurrency?

Cryptocurrencies provide an opportunity for potentially significant returns. With the volatile nature of the crypto market, there is a chance to make substantial profits in a relatively short period. 

Some investors buy crypto because they believe it will become more widely accepted in the future. Bitcoin, for example, was created as a response to the 2008 financial crisis amid concerns about the reliability of the mainstream banking sector. 

Bitcoin has experienced remarkable growth since its inception, making early adopters wealthy. 

Others see crypto as a hedge against the devaluation of regular currency, political instability, and meddling from third parties. Then there are those who view crypto investing as a speculative venture, aiming to profit from the ups and downs of crypto prices.

This potential for high returns makes cryptocurrency enticing to investors looking to diversify their portfolios and seek higher gains than traditional investment options.

It’s important to remember that investing in crypto comes with risk. Prices can be highly volatile, influenced by factors like market sentiment and regulatory changes. 

Whatever your reasons, it’s crucial to grasp the technology behind cryptocurrencies and understand the potential benefits and risks of adding them to your portfolio.

When it comes to crypto, the risk-reward ratio is considerably higher compared to other asset classes. This doesn’t mean it’s a bad investment, but it does mean you need to do thorough research.

Pros and cons of investing in cryptocurrency

Investing in cryptocurrency can be an exciting and potentially profitable venture, but it’s important to weigh the benefits and drawbacks before diving in. 

Pros:

  • Potential for high returns: Crypto has the potential for astronomical gains, with some investors seeing their investments multiply exponentially over a short period of time.
  • Decentralization and security: Crypto operates on decentralized networks, reducing the influence of governments and financial institutions. This can lead to greater financial freedom and control.
  • Accessibility: Anyone with an internet connection can invest in crypto, making it accessible to a wider range of people compared to traditional investments.
  • Diversification: Adding crypto to your portfolio can provide diversification, as they often have different performance patterns compared to traditional assets like stocks and bonds.

Cons:

  • Volatility: Crypto is notorious for price volatility. While this volatility can bring substantial gains, it can also lead to significant losses if not managed properly.
  • Lack of regulation: The crypto market is still relatively unregulated in many countries, which can expose investors to scams, fraud, and market manipulation.
  • Security risks: Cryptocurrencies are digital assets, and their security relies on secure wallets and exchanges. However, hacking incidents and thefts have occurred, which means investors must be cautious and take the right security measures.
  • Limited adoption: Although crypto investing is gaining popularity, widespread adoption is still limited. This can affect the value and liquidity of some cryptoassets, making it challenging to buy or sell large amounts. 
Advantages
  • Potential for high returns
  • Accessibility to global markets
  • Diversification in investment portfolio
  • Innovative technology with future potential
  • Opportunity to support decentralized finance
  • 24/7 market availability
Disadvantages
  • Volatility and price fluctuations
  • Lack of government regulation and protection
  • Potential for scams and fraud
  • Limited acceptance as a mainstream currency
  • Technical complexities for newcomers
  • Emotional rollercoaster of market sentiment

Tip: Cryptoassets differ greatly from traditional financial assets, which can make them an attractive option for portfolio diversification. However, it’s important to do research before investing money in any potential trades.

Common crypto myths

The many misconceptions surrounding cryptocurrency can sometimes cloud one’s understanding of the evolving space. 

While there have been instances of fraud and malicious attacks in the crypto world, it’s important to avoid solely focusing on these negative aspects and instead take a realistic view of the broader crypto market as a whole. 

Let’s debunk some common myths surrounding crypto and assess whether they truly reflect the current state of the sector.

MythReality
Crypto isn’t secureAlthough largely unregulated, blockchain technology makes cryptoassets incredibly secure. With proper precautions, like using secure wallets and exchanges, your crypto investments are easily safeguarded.
Crypto is used for illegal activityThe vast majority of crypto transactions are legitimate, and every single transaction is recorded and stored on the blockchain. Many businesses and individuals use crypto for everyday transactions and investments.
Crypto doesn’t have valueCrypto holds value based on factors like utility, scarcity, and market demand. Bitcoin, for example, has gained recognition as a digital store of value, while other cryptocurrencies have specific use cases, such as facilitating decentralized applications.
Crypto is bad for the environmentWhile the energy consumption of some cryptocurrencies is significant, it’s important to consider the entire financial system’s energy usage. Many crypto projects are actively working on implementing more energy-efficient and sustainable solutions.
Crypto is a scamWhile scams exist within the crypto space, it’s important to distinguish between the technology itself and fraudulent activities. Crypto has garnered support from reputable companies and investors worldwide. But like with any asset class, it’s important to conduct due diligence and only engage with reliable platforms.

How to start investing in crypto

Before you start investing, make sure you understand the basics

Research different coins, blockchain technology, and the overall market trends. There are plenty of online resources that can offer deeper insights into specific cryptoassets. 

Next, determine your investment goals, whether it’s long-term growth, short-term gains, or diversification. This will help you shape your investment strategy and risk tolerance.

Once you feel ready to invest: 

  1. Select a cryptocurrency exchange where you can buy, sell, and store your assets. One way to do this is by creating an account with a broker. Brokers are online trading platforms that enable investors to buy and sell crypto 24/7.
  2. Decide how and where you want to store your crypto. One option is to keep your coins on the same platform where you’re doing your investing. Just make sure you choose a platform that takes custody and security seriously.
  3. If you’d rather not rely on a platform, you’ll need a crypto wallet. These wallets store the private keys that grant you access to your crypto by unlocking your digital identity recorded on the blockchain. Wallets come in different forms, including “hot” and “cold” wallets. 
  4. Begin by investing a small amount of money that you’re comfortable with. As you gain confidence, you can gradually increase your investments. Additionally, diversify your portfolio by investing in a variety of cryptocurrencies to reduce risk.
  5. Cryptocurrency markets are highly volatile and can be influenced by various factors. Stay updated with the latest news, market trends, and regulatory developments. This can help you make more informed decisions and mitigate risks.

Tip: Operational risk, or the possibility of your broker or platform being a scam or going bankrupt, applies to all assets. But, it has been historically higher in the crypto sector. To reduce this risk, make sure you use a trusted and secure trading platform.

Final thoughts

Cryptocurrencies are known for their wild price swings. Brace yourself for the rollercoaster ride of ups and downs. It’s crucial to be prepared for the inherent volatility and not let short-term fluctuations dictate your emotions or investment decisions.

Now that you’re ready to embark on your crypto investing journey, remember that research is your best friend

Before investing, thoroughly investigate the cryptocurrencies you’re interested in. Be wary of scams that promise unrealistic returns. A well-informed investor is better equipped to navigate the crypto landscape.

Remember, investing in cryptocurrencies is not a guaranteed path to overnight riches. It requires patience, resilience, and a willingness to continuously learn and adapt. Stay informed, diversify your portfolio, and approach your crypto investments with an open mind. 

Head to the eToro Academy to learn more about investing in cryptoassets.

FAQs

What is cryptocurrency?

Cryptocurrency is a digital or virtual form of currency that uses cryptography for security. It operates independently of any central authority, such as a government or bank.

Why should I invest in cryptocurrency?

Investing in cryptocurrency offers the potential for high returns on investment. It is a rapidly growing market with opportunities for profit, especially due to its high liquidity and ease of trading.

How can I start investing in cryptocurrency?

To start investing in cryptocurrency, follow these steps:

  • Research and understand different cryptocurrencies
  • Choose a reputable cryptocurrency exchange or platform
  • Set up a cryptocurrency wallet to store your digital assets securely or store your assets on the platform 
  • Decide on the amount you want to invest and begin purchasing cryptocurrencies
  • Keep track of your investments and stay informed about market trends
Do I need technical knowledge to invest in cryptocurrency?

No, you don’t need extensive technical knowledge to invest in cryptocurrency. However, it is advisable to have a basic understanding of how cryptocurrencies work and the factors that can influence their value.

Are cryptocurrency investments subject to taxation?

Yes, cryptocurrency investments are subject to taxation in most countries. It is important to consult with a tax professional to understand the tax obligations related to your cryptocurrency investments.

How do I ensure the security of my cryptocurrency investments?

To ensure the security of your cryptocurrency investments, it is crucial to use reputable cryptocurrency exchanges and wallets. Implementing strong security measures, such as two-factor authentication and regularly updating passwords, can also boost security.

Should I invest all my savings in cryptocurrency?

It is generally not recommended to invest all your savings in cryptocurrency or any single investment. Cryptocurrency investments should be approached with caution and considered as part of a diversified investment portfolio.

Can I use leverage when trading crypto?

Yes, many cryptocurrency exchanges offer the option to trade with leverage. Leverage allows you to multiply your trading position by borrowing funds from the exchange. It can potentially amplify your profits, but it also carries higher risks, as losses can be magnified as well. 

What happens to my crypto if my broker goes bust?

If your broker goes bankrupt or shuts down, the fate of your cryptocurrencies will depend on the exchange’s policies. In some cases, you may still have access to your cryptocurrencies and be able to withdraw them. But, there is also a possibility of partial or total loss of your holdings. To avoid this risk, it is advisable to use reputable and regulated exchanges that prioritize security and have measures in place to protect users’ funds.

Do you need a strong risk appetite to invest in crypto?

Cryptoassets have a place in every investor’s portfolio. Crypto enthusiasts may want to ride the rollercoaster of price fluctuations, while smaller crypto positions can be a sensible part of a diversified portfolio. Remember, invest within your limits and be prepared for potential losses.

This communication is for information and education purposes only and should not be taken as investment advice, a personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments.

This material has been prepared without taking into account any particular recipient’s investment objectives or financial situation and has not been prepared in accordance with the legal and regulatory requirements to promote independent research. Any references to past or future performance of a financial instrument, index or a packaged investment product are not, and should not be taken as, a reliable indicator of future results.

eToro makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication.