Sam North

Market Analyst & Podcast Host for Digest & Invest

Sam North is a market analyst and podcast host at eToro. With over 10 years of trading experience, he’s mentored aspiring traders and contributed to various financial publications. His Digest & Invest podcast has garnered over 1.7 million views.

Expertise:

  • Multi-asset day trading, primarily looking at US Equities and the major currency pairs.
  • Technical analysis on multi-asset classes to produce high-conviction trade and investment idea.
  • Fundamental analysis to complement the trading and investment ideas.
  • Focusing on the larger macro picture.
  • Applying a strict risk management approach to all trades and investments, ensuring all positions adhere to the correct edge and risk-reward profile.
  • Working closely with aspiring traders on their development.
  • Creating high level courses, podcasts, videos and guides for our client base.
Follow Sam North on social media:

More about Sam


  • Sam North is a Market Analyst for eToro and host of the Digest & Invest Podcast series which has received over 1.7 million views. 
  • He has helped to mentor aspiring day traders whilst Head of Trader Development at a prop firm in London.
  • Since moving to eToro, Sam has spent time educating their clients through numerous webinars, podcasts, and courses.

Experience


  • Sam has over 10 years of trading and investing experience in financial markets. 
  • Sam has managed his portfolio and trading book since 2014, systematically and manually trading.
  • He started his career as a multi-asset trader before working as Head of Trader Development at a prop firm in London called Amplify Trading. He helped to risk manage and mentor over 500 aspiring traders whilst in the role. 
  • Whilst part of Amplify Trading, Sam would work on creating new lectures and exams to enhance the trader’s journey and knowledge.
  • Sam has traveled extensively to various Universities and financial institutions to lecture about financial markets.
  • Overseen the creation of new courses for eToro which have been delivered to 10’s of thousands of clients
  • Helped to create and deliver new podcast/video initiatives for eToro which have been viewed 100’s of thousands of times, focusing on breaking down important market moves in under 5 minutes.
  • Contributed articles to companies such as Forbes, Yahoo Finance, This Is Money, and Daily Mail. 
  • Sam has been the host of the Digest & Invest Podcast series for eToro since May 2021.

Education and Certifications


  • Sports & Exercise Science, University of Portsmouth 
  • Level 6 Diploma in Trading and Financial Markets, via LIBF
  • Junior Trading Programme from Amplify Trading

Check out Sam’s portfolio, add him to your watchlist and get notified when he writes something new