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Ever feel like the world of investing speaks a different language? You’re not alone. To close the £678bn Gender Investment Gap, we started Loud Investing a movement for honest and open money conversations.

Loud Investing: The Podcast

Our new podcast tackles the why behind investing, not just the how, to help you overcome the real emotional barriers. Listen in, and get ready to have your own conversation.
 

Mindset Before Money

20 minDec 22, 2025
Shaping your financial identity can be the beginning of shifting your money mindset to learn how to invest
Mindset Before Money

Mindset Before Money

Shaping your financial identity can be the beginning of shifting your money mindset to learn how to invest

The Investing Superpower You Didn’t Know You Had

27 minDec 22, 2025
How social conditioning, confidence, and representation shape the gender investment gap and how rewriting your money story can help you close it.
The Investing Superpower You Didn’t Know You Had

The Investing Superpower You Didn’t Know You Had

How social conditioning, confidence, and representation shape the gender investment gap and how rewriting your money story can help you close it.

What Kind of Investor Are You?

24 minDec 22, 2025
Discover how to match your investment strategy to your personality, and why the best portfolio starts with self-awareness.
What Kind of Investor Are You?

What Kind of Investor Are You?

Discover how to match your investment strategy to your personality, and why the best portfolio starts with self-awareness.

How to ‘Hit Start’ On Investing

15 minDec 22, 2025
Ready to start investing but not sure how to begin? This episode breaks down simple strategies to help you take your first step.
How to ‘Hit Start’ On Investing

How to ‘Hit Start’ On Investing

Ready to start investing but not sure how to begin? This episode breaks down simple strategies to help you take your first step.

Investing’s ‘Emotional Strength Training’

13 minDec 22, 2025
Learn how to stay calm and strategic when the markets move, and why mastering your emotions is key to long-term investing success.
Investing’s ‘Emotional Strength Training’

Investing’s ‘Emotional Strength Training’

Learn how to stay calm and strategic when the markets move, and why mastering your emotions is key to long-term investing success.

Investing Beyond The Comfort Zone

23 minDec 22, 2025
Discover how learning to take smart, measured risks can open new opportunities for growth and confidence in your investing journey.
Investing Beyond The Comfort Zone

Investing Beyond The Comfort Zone

Discover how learning to take smart, measured risks can open new opportunities for growth and confidence in your investing journey.

The Investor’s Canvas

21 minDec 22, 2025
Discover how designing your portfolio can be as creative and personal as curating your home, and why investing can actually be more about self-expression and intention than numbers.
The Investor’s Canvas

The Investor’s Canvas

Discover how designing your portfolio can be as creative and personal as curating your home, and why investing can actually be more about self-expression and intention than numbers.

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Jill Scott MBE and Loud Investing

We’ve teamed up with Jill Scott MBE, Lionesses legend, as the face of Loud Investing. Jill knows what it takes to succeed: discipline, patience and consistency – the very same qualities that make women strong investors. 

The financial industry has long pushed a lazy myth: that women don’t invest because they “lack confidence.” Read more below.

Get Inspired To Start

Is financial services’ obsession with ‘confidence gap’ putting women off investing?

The financial industry has long pushed a lazy myth: that women don’t invest because they “lack confidence.” We’re told we’re “too nervous” or “too scared.” New research from eToro’s “Loud Investing” initiative shows this patronising narrative isn’t just wrong, it’s actively harmful. The research found that this constant negative framing puts women off investing. Here’s…
Read more

Financial planning guide for your 30s: A complete guide to investing, marriage, and family

Holly Mackay founded Boring Money in 2015, an independent investment website. With over 25 years of industry experience since graduating from Oxford, she’s a two-time Investment Woman of the Year winner, a regular media commentator and a serial entrepreneur, selling her first business in 2014. Holly’s mission is to help ‘normal people’ to understand investments,…
Read more

Are on-screen “Alphas” reinforcing the gender investment gap? A new report investigates

The portrayal of finance on screen is often dominated by images of the “alphas”—driven, risk-taking figures who control the narrative. But could these representations be having a real-world impact on the persistent gender investment gap? A new study explores this connection, delving into how men and women are depicted in finance films and television series…
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Beyond the boys’ club: how women scored big on the field and in finance

Forgotten female pioneers defied the odds and societal expectations. It was a chilly Boxing Day afternoon and the city of Liverpool crackled with expectation. On the day of the match 53,000 fans would file into Goodison Park with an estimated 15,000 people turned away at the gates. The game itself wasn’t a Merseyside derby between…
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Financial planning guide for your 20s: First home, investing, and pension tips for young adults

Our 20s are a time of exploration, learning, and change. It’s a decade where we make some core decisions and can lay the foundation for our futures. But with this independence comes the challenge of managing our finances, a daunting task for most of us. They don’t teach you how Income Tax and pensions work…
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Financial planning in your 40s: pensions, emergency funds, and debt management

Holly Mackay founded Boring Money in 2015, an independent investment website. With over 25 years of industry experience since graduating from Oxford, she’s a two-time Investment Woman of the Year winner, a regular media commentator and a serial entrepreneur, selling her first business in 2014. Holly’s mission is to help ‘normal people’ to understand investments,…
Read more

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Learn the essentials

5 Golden Rules of Investing

Beginners8 min
Looking to avoid mistakes as you start your investing journey? This guide explains the golden rules of investing that you need to know to avoid investment mistakes.

Why Should I Start Investing?

Beginners9 min
Whether you are looking to save for the future or create a passive income, investing provides you with an opportunity to achieve financial independence.

What type of investor are you?

Beginners8 min
Let’s identify what type of investor you might be depending on your risk appetite and style of investing, and what this could mean for you.

How to Choose What Asset Class to Invest In

Advanced11 min
With investing opportunities, it is important to understand asset classes. Our guide explains how each asset can contribute to reaching your investment goals.

Investing vs Trading — The Differences

Beginners7 min
What is the key difference between trading and investing? Learn what you need to know before getting started.

Practice investing risk-free 

Learn the ropes with the demo account. Sign-up as normal and simply switch from ‘real’ to ‘virtual’