Millions of women believe investing is far harder than it really is, according to new research from etoro, suggesting that the UK’s £574bn gender investment gap is driven in part by perception rather than financial barriers.  A survey of 2,000 UK women found 73% believe they’d need to learn a lot before they could start investing, and 62% find the…

The financial industry has long pushed a lazy myth: that women don’t invest because they “lack confidence.” We’re told we’re “too nervous” or “too scared.” New research from etoro’s “Loud Investing” initiative shows this patronising narrative isn’t just wrong, it’s actively harmful. The research found that this constant negative framing puts women off investing. Here’s…

Holly Mackay founded Boring Money in 2015, an independent investment website. With over 25 years of industry experience since graduating from Oxford, she’s a two-time Investment Woman of the Year winner, a regular media commentator and a serial entrepreneur, selling her first business in 2014. Holly’s mission is to help ‘normal people’ to understand investments,…

The portrayal of finance on screen is often dominated by images of the “alphas”—driven, risk-taking figures who control the narrative. But could these representations be having a real-world impact on the persistent gender investment gap? A new study explores this connection, delving into how men and women are depicted in finance films and television series…

Forgotten female pioneers defied the odds and societal expectations. It was a chilly Boxing Day afternoon and the city of Liverpool crackled with expectation. On the day of the match 53,000 fans would file into Goodison Park with an estimated 15,000 people turned away at the gates. The game itself wasn’t a Merseyside derby between…

Our 20s are a time of exploration, learning, and change. It’s a decade where we make some core decisions and can lay the foundation for our futures. But with this independence comes the challenge of managing our finances, a daunting task for most of us. They don’t teach you how Income Tax and pensions work…

Holly Mackay founded Boring Money in 2015, an independent investment website. With over 25 years of industry experience since graduating from Oxford, she’s a two-time Investment Woman of the Year winner, a regular media commentator and a serial entrepreneur, selling her first business in 2014. Holly’s mission is to help ‘normal people’ to understand investments,…